TORI STEINBERG and Sophie Scrimgeour of vintage mecca Elvira Vintage are on a very special mission - to create the Net-A-Porter of the vintage world, through the launch of their debut e-commerce site. The duo's carefully edited collection of Celine, Saint Laurent and Valentinois now available to buy online for the first time.
"Visually, every product is presented in a way that shows our viewer how they can blend vintage pieces into the average high street-heavy wardrobe," said Steinberg. "The pieces offered on elviravintage.com are designer vintage pieces sourced internationally - each piece has a story and has been discovered with a careful eye."
The pair - who first met during their teens - first set up their company in April 2012, travelling the world to find and sell designer vintage pieces to a small number of British-based customers. In October, they hosted a London pop-up store for two months, offering a tightly-edited collection of affordable pieces, as well as a consultancy and a consignment service - where customers have the chance to re-sell designer items - which is also available online.
"With a gap in the market for edited vintage, we thought that we could bring a new approach to vintage shopping to the London scene," said Scrimgeour. "The collection is targeted at fashion-focused women, and not just vintage-lovers."
Next up is the launch of Roma Rivera - a diffusion line inspired by vintage pieces from the team's personal wardrobes. The inaugural collection is expected to go on sale later this year.
"The starting point for it came after we first sold pieces that we had become very attached to," explained Steinberg. "We decided that we wanted certain designs to be more accessible to our customers. Roma Rivera is about preserving design elements of certain pieces from the Elvira Vintage collection, which we've adapted to suit the requirements of current fashion culture."
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