CHADO RALPH RUCCI has changed its name to simply Ralph Rucci. The label's CEO, Jeffry Aronsson, said that the new title represented "the start of a new chapter toward securing Ralph Rucci's place as the global American luxury brand and business", WWD reports.
The brand was first launched in 1994 and began showing at New York Fashion Week in 1999. The "Chado" element stems from the Japanese tea ceremony of the same name, known for its austere style, meticulous approach and practitioner expertise.
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