JIMMY CHOO has hired renowned British architecture and design company David Collins Studio to give the label's stores a worldwide makeover. The first boutique to be rejuvenated will be the brand's Beverley Hills store, with a new look expected to be unveiled in spring 2014.
London-based firm David Collins Studio is responsible for having designed the interiors of Alexander McQueen's Savile Row menswear store, as well as a string of high-end restaurants and bars - at destinations such as Claridge's and the Berkeley.
"I am really excited to be working with David," said creative directorSandra Choi. "He and I share a passion for exquisite craftsmanship and surprising design. We are working closely together to craft a new architectural language for Jimmy Choo creating a unique customer experience in our stores."
The move comes as part of the label's recent restructure, which saw Sandra Choi appointed as sole creative director (she formerly held the position jointly with Simon Holloway), and Nicole Kidman recruited as the company's new campaign star. Choi plans to introduce a new aesthetic for the label, mixing its signature glossy glamour with a more relaxed, pare-down sensibility.
"I design for people who enjoy beauty and understand glamour, people who are fun, sexy, stylish and enjoy the good things in life. In other words: the Jimmy Choo customer," adds David Collins. "I am excited to create a new store design which reflects this spirit."
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