GIORGIO ARMANI opens a pop-up restaurant in Cannes tomorrow. The Armani/Caffé concept - the first in the world of its kind - has a prime location on the Croisette, and will stock a variety of Armani-branded food and drink.
The café has been launched to coincide with the opening of Cannes' debut Giorgio Armani boutique housed next door - and has a more stylised, formal aesthetic in comparison to the already popular Emporio Armani Caffé chain. The 180-square-metre space features a large terrace and is able to accommodate up to 70 guests. The interiors and furniture have been provided by Armani/Casa, while produce available to buy includes Armani/Dolci chocolate, tea and sparkling water.
The accompanying boutique stocks the complete Giorgio Armani lifestyle collection for men and women, spanning formal and casual wear, leather accessories, fragrance and jewellery. The 350-square-metre space has a "dynamic appearance", thanks to a use of different levels and interconnecting staircases. The lower floor features a made-to-measure private room, allowing customers the ultimate in personal customer service.
The new Giorgio Armani boutique and Armani/Caffé is located on 42 La Croisette, Cannes.
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